Traffic to the web site, produced by the ATP Internet Group, jumped 75 per cent from the previous year, with the number of visitors rising from 253,042 in 2001 to 442,900. Page Impressions including Live Scoring totaled more than 280 million. Page Impressions without live scoring passed the 10 million mark and increased more than 150 per cent on the previous year, up from 4.01 million in 2001 to 12.13 million this year. There were 180,540 Unique Visitors to the site.
The Monte-Carlo numbers track closely with those posted by the Pacific Life Open, the first Tennis Masters Series event of 2002 which registered more than 194 million Page Impressions from March 11-17, a boost from 20 million in 2001. Visits to PacificLifeOpen.com soared from 378,303 in 2001 to 550,643 this year, with 217,682 Unique Visitors.
Next stops on the Web: www.Masters-Series.com/Roma www.Masters-Series.com/Hamburg , as the next two Masters Series tournaments are held from May 6-12 in Italy and May 13-19 in Germany. Both sites will feature the hallmarks of the Masters-Series sites: Live Scoring, stunning photography, player features and regular Match Reports and Previews.
The Live Scoring feature of the Tennis Masters Series web sites continues to prove overwhelmingly popular. Average stickiness has increased to 44 minutes, seven seconds. Stickiness is the average length of time visitors remain on the site during a visit.
The flagship of the ATP Internet Group, ATPtennis.com, also continues to enjoy record visitor numbers. More than 6.38 million visitors have logged on to www.ATPtennis.com in the first four months of the year, up 66.6% on the same period last year.
“The continued and dramatic growth in visitor numbers shows that ATPtennis.com and our linked stable of tournament web sites are meeting the ever-more-demanding information and entertainment requirements of tennis fans around the world,” ATP Chief Executive Officer Mark Miles said. “The web sites are increasingly becoming the first stop for fans hungry for their daily tennis news.”
The ATP, the governing body of the men’s professional tennis circuit, produces eight of the nine Tennis Masters Series web sites, six ATP International Series tournament web sites and the site for the year-end finale Tennis Masters Cup, www.Masters-Cup.com .
